Identified key gaps in current messaging and commercial launch strategy.
Clarified product positioning and messaging.
Streamlined/redefined sales process – executed pilot program with new sales process in large regional market (Boston) leading to new revenue generating customers.
Identified/secured sales resources for geographic sales expansion.
Advised on and established contractual terms with sales distributors and strategic partners to build long-term sustainable relationships.
What we did
Created an investor story including pitch deck and summary modifications/documents.
Facilitated introductions and tapped into investor network to support Series A funding.
Created a commercial strategy and roadmap including assistance on positioning, branding and enhanced business model.
Provided contacts and aided in retaining first ever direct sales reps and provided oversight, sales training and on-boarding.
More about SweetBio
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